lorem&ipsum dolor.net
Store
Research
The matrix below illustrates the core quantitative research
techniques that can be used to explore the issues that affect
your industry sector:
© Sinead O’Sullivan Market Research Consultant 2010
Site by TWMS.ie
| Methodology | Sample Type | Approach |
| Face to Face | General Public | Usage & Attitude |
| Telephone | Demographic Specific (women, youths etc) | Exit Surveys |
| On Line | Clients/Customers | Catchment Area |
| Omnibus | Employees | Product Testing |
| Business to Business | Mystery Shopping | |
| Satisfaction Surveys | ||
Advertising Awareness |
SOS
Market Research
Dublin, Ireland. T: (086) 896 9182
