lorem&ipsum dolor.net Adding Value Sinead O'Sullivan is a member of the Rough Diamond Project - a collaboration of independent research and marketing experts who provide an integrated, value-driven service in brand research, NPD, strategic brand planning and development, including: • Core Target Definition • nsight & Brand Equity Development • Development of Communication Guidelines • Development of Brand Strategy and Implementation Plans • Concept and Product Research • New Product Development • Preparation of Launch Plan • Idea Generation & Workshops News  Fi Marshall Managing Director Rough Diamond Communications The Rough Diamond Project team have extensive experience in the financial services and FMCG sectors and have worked with organisations ranging from SMEs to global food corporations. Other members of the Rough Diamond Project are: Sinead O’Sullivan Fi Marshall Colm Carey © Sinead O’Sullivan Market Research Consultant 2010 Site by TWMS.ie SOS Market Research Dublin, Ireland. T: (086) 896 9182 Colm Carey Managing Director The Research Centre